Rauw Alejandro continues to expand his horizons, moving from dominating the music stage to exploring the world of film. The Puerto Rican superstar is gearing up to make his big-screen debut in the movie Viva La Madness, directed by British filmmaker Guy Ritchie (Snatch, The Gentlemen).
The Latin Grammy-winning Puerto Rican singer and Grammy nominee — most recently in 2026 for his acclaimed LP Cosa Nuestra — is ready to showcase his versatility as an actor by joining a cast led by actor Jason Statham (Fast & Furious, The Expendables).
Although plot details have yet to be revealed, Viva La Madness is based on the 2011 novel of the same name by J.J. Connolly and was adapted for the screen by the author and Ritchie. The film will be a standalone production that blends action, intrigue and the director’s signature humor.
Rauw spoke with Billboard on the red carpet at the Grammy Awards on Sunday (Feb. 1) and teased that he’ll be doing “a few special collabs” this year. “You’ll see Rauw in a few movies, we’re doing something great,” he said without giving away any details. “I’m working on a new project; it’s going to be a nice year.”
Production for Viva La Madness began in January, featuring a star-studded cast that also includes Jason Isaacs (Harry Potter), Vinnie Jones (Snatch), Babs Olusanmokun (Dune), Camila Mendes (Riverdale), Emmy winner Ben Foster (The Survivor) and Jonny Lee Miller (Elementary). The film is being developed by Punch Palace Productions and Lumina Studios, with distribution by Black Bear in the U.S. and Amazon MGM Studios internationally.
